Deeply ploughing Southeast Asia, Gathering Strength and Starting a New Journey | Hairun made a successful appearance at the 2026 Hanoi International Medical Exhibition.

[Abstract]

On May 6 -9, 2026, the 34th Vietnam Medi-Pharm 2026 ended grandly in the Friendship Culture Palace in Hanoi. As an authoritative and influential industry benchmark exhibition in Vietnam and Southeast Asia, this grand event gathered global medical forces, and Hairun made a heavy appearance with its core trump card products. With the strength of hard-core products and the reputation of professional brands, it won high attention and successfully completed this overseas exhibition tour, laying a solid foundation for deepening Vietnam and radiating the medical market in Southeast Asia.

△ Hairun booth

[Text]

Focus | Deeply cultivate the core medical track in Southeast Asia.

Vietnam Medi-Pharm is one of the largest, most professional and most extensive medical industry exhibitions in Vietnam. It is also the core window and golden platform for domestic medical enterprises to explore the Southeast Asian market, bringing together cutting-edge technologies, high-quality products and precise channel resources in the global medical industry.

The exhibition has an overall exhibition area of 9000m2, with 300 enterprises from 15+ countries and regions participating in the exhibition and 400 professional booths, attracting about 12,000 professional visitors to attend the exhibition and discuss cooperation. The participants are mainly the procurement leaders of major hospitals, clinicians, medical distributors and industry service providers, and accurately match the demand for medical products.

△ There are many consultants before the booth in Hairun.

The exhibition focuses on popular tracks such as medical equipment, medical consumables, wound care, smart medical care, rehabilitation and health, among which medical equipment and medical consumables are the core areas just needed in this market, which is highly compatible with the main product track in Hairun, providing an excellent opportunity for Hairun to expand overseas markets and accurately dock high-quality resources.

△ There are many consultants before the booth in Hairun.

Ingenuity | Accurate layout fits overseas needs

Relying on the in-depth investigation and accurate judgment of the medical market in Southeast Asia, our company abandoned the generalized exhibition mode, focused on the market needs, focused on the core explosions, accurately matched the overseas clinical needs, and exhibited the core product series in a targeted manner, fully demonstrating the R&D strength and international product layout thinking of the enterprise.

In view of the core needs of clinical wound care and wound repair in local hospitals in Vietnam, Hairun focused on a series of products such as antibacterial dressings, and at the same time displayed star items such as Silver Ion Antimicrobial Functional Dressing Mesh Dressing with Silver and Silver Healing Bio-gel Dressing. By virtue of safe and efficient use effect, mature technology and process, and clinical adaptability to grass-roots units and hospitals, the products accurately meet the procurement standards and clinical application requirements of Vietnam's medical system.

Different from the homogeneous exhibition form in the industry, our curatorial work focuses on "technical landing, compliance with the sea and clinical adaptation", which not only shows the advantages of finished products, but also shows the complete planning of overseas registration and compliance landing of products to visiting customers, fully demonstrates the determination of enterprises to deepen the Southeast Asian market and the professional and standardized brand strength, and quickly gains the recognition and trust of local medical practitioners.

Collusion | Hard core strength occupies the international market

During the four-day exhibition, the booth in Hairun continued to be popular, and the customers who consulted and negotiated were in an endless stream. All the team members received professionally, answered questions accurately and made in-depth docking, and handed over bright transcripts, which fully confirmed Hairun's strong competitiveness and brand influence in the Southeast Asian market.

△ Hairun staff met with core customers cordially.

This exhibition has received 200+ customers at home and abroad, and successfully locked in more than 80 high-quality intentional customers, covering local public hospitals, private medical institutions and professional medical distributors in Vietnam. Many hospital procurement leaders and clinicians spoke highly of our antibacterial dressings and chitosan series products, and made it clear that after the products were certified for compliance in Vietnam market, priority would be given to procurement cooperation.

The eye-catching exhibition results are not only highly recognized by the market for the strength of our products, but also fully reflect our technical advantages, brand appeal and market adaptability in the fields of medical consumables and wound repair, further consolidating the brand position of the company in the medical market in Southeast Asia.

△ Hairun staff discussed follow-up cooperation with NEWAY senior leaders.

Deepen the global layout of overseas empowerment

After the exhibition, in order to maximize the achievements of the exhibition, our team kept walking all the time, and went to Hanoi, Halong Bay and other places at the first time to visit key interested customers, deepen face-to-face communication, refine the cooperation plan, actively promote the follow-up docking work, and lay a solid foundation for cooperation with an efficient and pragmatic service attitude.

In the future, our company will take this exhibition as a brand-new starting point, continue to focus on the overseas market of medical wound repair and high-end dressing consumables, adhere to technological innovation and quality upgrading, and accelerate the overseas compliance evidence collection and localization adaptation optimization of products. At the same time, we will continue to deepen the Vietnamese market, radiate the entire medical industry in Southeast Asia, build a new pattern of overseas markets with high-quality products, professional services and compliance systems, continue to expand the international influence of brands, and help domestic medical consumables to move to a broader global stage!